FENICE has been incorporated with a solid business foundation amidst a dynamic and challenging macro-economic environment. The company is backed up by a management team who holds decades of diverse experience in various industries including oil & gas, construction, hospitality, aviation, consulting etc. across GCC and Asian region. The immediate mission for the company is to strengthen its presence and establish customer base while steadily extending its trajectory into the future with a vision of establishing itself as a leading global trading house.

Post COVID, the world is currently undergoing major transformation and this gives an opportunity for new-age entrepreneurs to establish themselves. UAE as a country has managed the pandemic related challenges in the best possible way with a strong focus towards safeguarding life and safety of it’s residents, while steadily pushing the economy to move to its normal growth path. The country’s strategic location, its rich oil & gas resources and economic policies gives an undisputed advantage in the trading activities across major continents. FENICE’s business strategy is focused around utilizing the country’s strengths and reaching out to various other markets and bringing value to the nation. Petrochemicals and chemical fertilizers trading shall be the backbone of the company’s success. However, we will also target to capture every opportunity that comes to us on general trading and helping entrepreneurs and corporates to setup their offices and operations in the country through our dedicated consultancy services.

The founders have a very clear vision and roadmap to align the actions to meet the customer’s needs and thereby reaching the goals. The company follows a 4-S model which affirms the commitments to serve our valued stakeholder groups: customers, shareholders, employees and society, with customers being in the core of the model.  

As we move into the year and ahead, we have clear plans chalked out towards setting up a talented and dynamic organization which shall be aligned towards company’s values, vision, growth, profitability and sustainability.

As founders, though we are convinced in our approach, we are also open to have suggestions and learnings as we progress. The customers shall always be the heart of the company, which will always follow the right and the best approach to enhance the corporate value in the mid- to long-term and delivering maximum results for all stakeholder groups.